home electronics wholesaleInterview with Foxit President Xiong Yu before Amazon investment behind

Dispatch of sina science and technologyDecember 7th morning news ,the United States of America Amazon announced today the strategic investment in global PDF software solutions and services provider Foxit software ,Foxit software chairman and President Xiong Yu ( micro-blog ) accepted an exclusive interview of sina science and technology ,Amazon provides that Foxit PDF document technology has become an indispensable part of its business ,in order to obtain a stable ,reliable technical support ,a selection of strategic investment Foxit software ( micro-blog ) .
Interview with Foxit President Xiong Yu before: Amazon investment behind media source :sina science and technology on 2001, Foxit software in Fujian Province set up in Fuzhou City ,currently in the United States ,Europe ,home electronics wholesale,Japan ,Korea ,China Taiwan branch .
Foxit software is the world PDF electronic document technology provider ,has a set of completely independent intellectual property rights of the PDF software core technology, providing PDF from generating ,editing ,processing ,protection ,search ,display ,print and complete process solution .
Xiong Yu said ,Foxit software access to Amazon strategic investment is a progressive process .Initially both just have business dealings ,in cooperation with the in-depth content, Amazon that business development is in urgent need of Foxit software PDF support ,thus offered strategic investment Foxit software .
The story also introduced Kindle e-books from Amazon .In 2009, the Amazon Kindle just came out soon ,received by the market .Due to almost 80% of the world electronic document file format using PDF ,so the support reading PDF documents into Kindle important function .
Amazon has just launched Kindle, PDF document technology by other PDF document technology company .But in a use process ,the company performance is not good enough ,buy wholesale products from chinese wholesaler,a lot of problems . Because the manufacturers of PDF technology and not to the movable platform design ,on a mobile platform experience slow slow ,search ,often crash ,some files will often open up .
Xiong Yu said ,Amazon has been in the choice of alternatives ,in 2009 they began to contact Foxit software .To win the trust of the Amazon is not easy .Before and after ,the Amazon to Foxit software for more than a year of study .
The process is tortuous ,Amazon to Foxit made more demands ,including performance measurement ,comparison ,safety testing, while Amazon has also let us make sure that ,this technology is our own development .
In order to eliminate the Amazon doubts ,Foxit software carry out ,to the Amazon discloses PDF document technology source code .Xiong Yu recalled, Foxit software specially invite Amazon engineer came to the R & D center in Beijing ,and in an isolated computer on the open source code .
Xiong Yu said ,the Amazon engineer to give this technique highly ,and Amazon senior report ,said that this is indeed the Foxit own development ,and is the first-class .The Amazon was relieved ,formal and Foxit software signed .
Enter 2011 ,Amazon has increased the Kindle investment ,not only introduced a number of new books ,also introduced the tablet PC Kindle Fire ,the future of the Amazon may also to other platform development .
Xiong Yu pointed out that ,in the cooperation process, the Amazon that Foxit software provides the PDF document technology has become an indispensable part of its business ,in order to obtain a stable ,reliable technical support ,a proposed strategy investment Foxit software .
On the other hand ,Xiong Yu think this is a good thing to Foxit software . Amazon in online content distribution ,market channel and cloud computing infrastructure is world class ,and if Amazon cooperation, to Foxit rapidly expand ,is also very good .
I can specific amount ,because it involves business secret ,but can say is, Amazon only owns a minority stake ,Foxit software is a strategic investor .Xiong Yu said before .It is reported ,Foxit PDF reader in the world has more than 100000000 users ,the monthly download reach 5000000 .
The company in 2010 sales revenue of $7500000 ,to maintain a 100% annual growth rate .( Luo Liang ) is the following :Memoir of special interview of sina science and technology :each Sina netizen everybody is good science and technology .
Today we have invited Foxit software Xiong Yu ,to give him an exclusive interview .First please bear with sina science and technology users say hello .Xiong Yu :sina science and technology to the netizens, hello .
Sina science and technology: first please bear always give us an introduction Foxit software ,because a lot of people for you is not particularly familiar with .Xiong Yu :Foxit software was founded in Fuzhou in 2001 ,is currently in Beijing ,the United States ,Japan ,Korea Silicon Valley and Taiwan with branch offices, we are also establishing the European branch .
Our company is mainly to do PDF core technology software .Many netizens to Foxit software name never heard of ,or are not familiar with ,but I think there will be many users actually have used our products .
Main reason is, we start is a core technology provider ,that is to say we make technology in the future ,we licensed to many of the world well-known large manufacturers .There are some browsers with our core PDF technology ,there are a number of readers ,books are our core technology ,there are a number of operating system or even tied our core technology .
Sina science and technology :today we hear a news, say the United States Internet company Amazon ,investment Foxit software .Please bear a brief introduce to us the whole investment details .
Xiong Yu :I investment background .In 2009, Amazon began to contact us .Mainly because at the time of their Kindle product has just come out soon, by the market on a wide range of praise .
Everybody know PDF ebook format is a very important .Once some statistics ,80% of the electronic content is in the form of PDF exist .Then PDF Kindle reading becomes a very important function .
Amazon before using Adobe technology to display PDF ,the reader display on PDF .But in the process of using ,they found a lot of problems .The most important of these techniques is not for the mobile platform design ,on a mobile platform experience is very poor ,for example the speed is very slow ,often crash ,there are some files cannot quickly, there are some files opened ,but is not the same as desktop display .
At that time ,Adobe can be said to be a PDF technology technology on monopolist .Amazon took longer time to search for alternative solutions ,finally it found foxit .In 2010, through more than a year of study ,Amazon has finally decided to use Foxit technology ,displayed on the Kindle PDF .
This process is certainly very tortuous ,they put forward more requirements ,including some performance test ,comparison ,a number of safety testing and so on, at the same time, they also put forward demands that we ensure that our own development, and not borrowed from other people in the development of products .
In order to reassure themselves ,we specially invited the Amazon engineer came to Beijing ,in our R & D center ,in a complete and isolated a computer inside, we saw all of the source code .
These engineers go back to the future ,for our technology is highly rated, back to their boss report ,said that this is indeed a global first-class ,but completely our self-developed technology .
After that ,they very quickly and I have signed .Enter 2011 ,Amazon Kindle and increased investment, including not only has the electronic ink ebook ,now also a tablet PC ,the future is likely to other platforms ,including desktop applications like kindle .
Different desktop platform ,and Internet applications ,such cases of PDF techniques need to be cross platform ,need to support a variety of different application environment .So they tell us to discuss further cooperation ,not only in the client cooperation ,is also included in the cloud computing inside the collaboration server .
In this context ,the Amazon like our technology has become the business inside, an indispensable part ,so he wants to our investment, ensure that they can be stable and reliable access to technical support support .
At the same time Foxit feel ,Amazon either in online content distribution ,and market access ,and cloud computing technology architecture, is the world first-class .If this can and Amazon depth cooperation ,for our common division quickly become bigger and stronger is also very good .
In such background below, Foxit and Amazon reached a strategic investment agreement .Amazon as a strategic investment partners ,enter foxit .Sina science and technology: can you tell us a bit about the strategic investment amount or level is probably how much ?Xiong Yu :I not to disclose the amount of investment ,because this is a trade secret ,especially involving stock time .
However ,it can be said that they are our strategic investors ,have little stake .Sina science and technology: Foxit software now business development status ,be a kind of situation .I hear you are as much a part of the income from overseas ,as a Chinese software company ,why many revenue will come from overseas ?Xiong Yu :Foxit software in China are not well-known reasons ,may also be our main market ,the strategy focuses on overseas .
There are several different reasons ,may we all know that Chinese software market development ,may still be in an early ,everyone on the protection of intellectual property rights consciousness is very weak .
At the same time, most domestic software ,the user experience and quality ,catch up with international advanced software .In this case ,Chinese software market development is very slow ,general software enterprises are living very difficult .
Another reason ,because I used to work in the United States over a period of time ,in the course of work ,I spend my spare time to write a small software .This software to shareware form ,we built a site ,the web site selling .
I opened a credit card billing account ,at the same time, the software to upload all sharing sites ,similar to Sina download sites such as .Not in a long time ,has accumulated a lot of customers resources .
There was a time ,year income exceeds my wages 3 times .But I don too much time on it, I just need to go every day to see how many list, to establish such an automatic sales website .Therefore ,such a small entrepreneurial experience has given me the confidence .
That is to say ,if you can develop in line with market demand products ,no matter whether you have no brand ,no matter whether you have no money ,no matter where you are ,you can obtain the income ,occupy a space for one person in this market .
In the two main background below, is a domestic market is underdeveloped ,another is the international market ,I think there is a confidence to do ,so finally we decided on the international market mainly .
In fact the beginning we also use shareware way ,through a free reader distribution to promote some of our product charge .But from the start two years ago ,we changed our strategy ,because we feel that PDF electronic document application is particularly suitable for business use .
In fact, in foreign countries, including Adobe market is in the enterprise .Can say in the business world, in the United States and European business circles ,the vast majority of the staff should be hand has a Adobe product ,the market is very broad ,so we can go to the occupation of the market ,so we started in 2009 with Adobe ,face the competition, started in the USA and Europe to establish such a response to enterprise sales team .
Of course, the cost is relatively high ,and before we do indeed cost sharing software is completely different ,our marketing ,branding and sales ,and service are put forward very high to seek .
Now our company is still in the period of investment ,may be introduced into the Amazon such investment partners ,our company to further expand the market promotion, to further expand our sales team, and improve our service water level is very useful .
Sina science and technology :just listen to bear always introduce us some achievements in overseas markets .You are to expand overseas markets, especially to win like Microsoft ,Intel and other such large enterprise customers, how do you tell Adobe this competition ?The two companies actually size vary greatly .
Xiong Yu :we have some experience, especially from the beginning of 2011 .Can saying 2011 is our foundation year ,Foxit has just set up a sales team .In 2011, our enterprise sales team and service team began to more normative operation ,through various channels ,we come to the big enterprise decision makers .
Foxit major publicity approaches from two aspects .The first is our free reader Foxit PDF reader ,it is us a very good publicity .Many enterprises because engineers used our readers ,he told the readers impression quite profound ,he knew for certain that we are independent ,not dependent on the Adobe core technology .
Second ways to promote our own to do promotion ,including advertising, online advertising, to participate in various industry conferences, participation in various exhibitions etc. .At the same time we also through a number of partners ,has some number of partners ,can help us to introduce their industrial chain of other partners ,by this way ,we can access to a lot of great enterprise .
We generally start with big business ,first we must give him to make an impression ,that we are a very professional company .I have been involved in several such first presentation .General foreign large enterprises, he introduced a new suppliers, he must find all the departments of the people ,let you introduce your company .
In the process, they may have a lot of problems ,also do not rule out some technical problems ,of course, there are also some financial problems ,there are some legal aspects and so on .
Technical problem is our best chance ,I also participated in several time .I often talk to the sales staff said ,I said that this knowledge can help you sell ,because we only PDF ,so that we are very familiar with the staff of PDF .
So the manufacturers first contact us, feel this is a very professional company .Next, we want to show our profession, we need to reflect our service .I was very impressed ,in many cases ,the price is not their primary concern ,especially for large companies .
They are most concerned about the technology and authorized ,will be on their career ,can cause problems for the user ,can cause difficulties .To this end, we specialized in the United States and Japan ,Taiwan ,now also in Europe to establish such service team .
We actually is a small software company, but now we offer a seven day 24 hour telephone service in the United States ,this very rare .Once a service personnel and we report said ,electronics wholesale drop shipGoogle global R & D director Qie Xiaohu we want to know,there is a large company in the very late to give them a phone call ,a call we asked him what he needs ,and then he said nothing ,he just to be sure we are seven days 24 hours service .
After they finished ,the impression is very deep .In the development, we attach great importance to the specific needs of users of high efficiency reaction .In this respect, we are the most obvious one embodiment is our security response .
Whether it is Adobe or Foxit ,are likely to have security vulnerabilities ,especially Adobe occurs before a lot of security vulnerabilities ,Foxit may also have .Because it is a large software ,very complex software ,completely out of holes is not possible .
The key is found loopholes ,can very quickly to go up .So with Adobe every quarter a patch practice, we all bugs are within two weeks patch ,most of the bugs we within two days of release .
Because of the large corporate users, he was very concerned about security issues ,through his understanding of our such practices ,especially the first-hand experience with this service, to our impression is very good .
So I can say now, in this city, technology licensing ,we now has a market and Adobe can match .Sina science and technology: Foxit software is built from 2001 to now has 10 years of history .
You work ten years, could you share with us do poineering work experience .Xiong Yu : in fact, business success, there are many ways ,this is only my own this way of thinking ,not necessarily suitable for everyone .
I think Chinese software enterprise ,first did say or do exercise to benefit the internal organs ,is to remove the impetuous psychology ,do solid development .The software market is a global market competition ,can not rely on protection or by, or by geographical conditions to help you develop ,good technology ,good product ,is perhaps the first .
There is one of my own experience deeper ,is quality .Chinese software company most of the quality while verbally speaking is very important, but in fact in particular do, if you have one hundred people ,you are willing to please 50 testers .
Only if you ask 100 people money, this is indeed a very real problem .We the big company cooperation, we understand that the software engineering aspects of a new train of thought ,is the test oriented development .
This development was developed to test .Because it is in order to test for development ,so start by testing personnel to participate in .Many large companies like this, many companies are testing personnel more than developers ,including some developers do test development ,he was not to develop functional ,but to develop his test tool .
So the Chinese software enterprises, the concept to have some change .If the quality is not good, you how to conduct propaganda ,can be a short period of time to bring some benefits ,long-term is not competitive .
Finally, I think that our software enterprises, in the training of personnel may have to spend more time .Now a lot of software enterprises expect to need what kind of person ,they dig up others .
Indeed for such as we software developers speaking, Chinese software industry is not developed ,whatever you field ,if you want to find experienced personnel, is very difficult .We are from the University began to develop ,we in Fujian with some of the local university .
Although most of our culture of person, not necessarily to our company to do ,but through this activity can improve the whole society, the talent ,finally all companies will benefit .Sina science and technology: just talked about the Chinese software enterprises, but also to share the Foxit venture ten years of successful experience .
I like Chinese software enterprises to expand overseas markets, you can put what opinion ?Xiong Yu :the domestic market is more difficult, but the international market is in a sense more difficult .
The first point is that you leave the market further, you don the market to want something .This we Foxit did have a slight advantage ,because I work in the USA .We follow the United States these customers or partners ,or better ,relations are very close ,regular communication .
At the same time we compared early in the United States set up a branch ,there are special people ,but also engaged in market research ,sales and service are the Native American people .It is done and market with more closely .
The second point I feel or emphasize quality and user experience ,is the product itself .If the product itself is not good enough ,the Americans, the first thing he is willing to pay for ,but he will never go for a good product to pay, product is better .
Third I feel to want to dare to try .Although talked about with difficulty ,market it far away ,and then the product competition requirement is very high, but still have to try .Sina science and technology: we come back to talk about the Chinese market .
In fact, many foreign manufacturers ,all eyes are on China, they think the next ten years or twenty years ,China is one of a hotly contested spot .Foxit software in China own house ,how will a development strategy ?Xiong Yu :we are in the Chinese market is very important .
Of course, the Chinese market in the beginning, we think that the immature ,but recently ,especially in the past two years, we consider the potential of the Chinese market gradually in the reality of the market .
Is the main two reasons .The first reason is that the government in the protection of intellectual property and software support ,not only is the law which increases strength, at the same time in the capital to give aid to also increase strength ,it is very important .
So the whole environment improvement in .Second points is our particular application ,and before you do document exchange time, including government document exchange ,are used as a word office document ,send away ,this word document and here in May and another machine display may not be the same ,some may be used is the old version of the word ,may not be opened .
So before there is no document interchange format concept ,or document interchange standards concept .We are delighted to see the recent two years ,industry ,government and academia are aware of the importance of document interchange format ,from the beginning of 2010 ,the country has a nuclear base project ,is the format document interchange standards .
This is a very important project ,as the nuclear matrix key support software in one of the six projects .Whether in the government ,or the user units ,the demand is up .Has the good protection of intellectual property rights and legitimate environment ,combined with the needs of users ,I think Chinese PDF and electronic document market ,will be in the next few years develops very fast .
So we put a lot of power market in China ,to do the preparatory work ,including some publicity work .But more important is that we participated in the Chinese national standards .China is a very big market ,need to have some mastery of standards ,including just said format documentation standards .
Foxit want to participate in this standard and the development of early days ,can in the next electronic document application tide inside, can get a considerable market share .Sina science and technology :can you give us a specific number, now allows many of its income from overseas ,in your expectations ,china wholesale online shoppingUnique fashion charm blue licensed Nokia N9 sells 3300 yuan,for example within five years ,ten years, Foxit revenue in China accounted for a what proportions ?Xiong Yu :I want to in three years, in the domestic income should be accounted for is now half of income, but will also have the development abroad .
But I think the domestic income growth rate will be faster than abroad ,thus possibly in three to five years, we think that the Chinese domestic market income account for 30% to 40% ,if the development of good words there may be more than half .
Sina science and technology: we are also concerned about a big background ,is a cloud computing and mobile Internet technology tide, Foxit in this wave of what had been done to prepare ,future plans in this tide inside which job to do ?Xiong Yu :Foxit is relatively early into the mobile Internet domain .
In five or six years ago we began our PDF transplant technology to the mobile platform ,we should say is the first completely platform supports PDF provider .Mobile platform Adobe PDF has not started, we have provided a fully functional PDF reading .
So far ,we are the only one in each platform provides the same user experience for PDF technology provider .Including like Amazon cooperation ,it includes mobile platform ,mobile Internet cooperation .
Next, we will further develop in various platform more advanced applications, not only for consumer applications, we have for business applications .Because the PDF in commercial use is very extensive ,especially business documents and digital collection .
This we will provide more advanced PDF mobile operating platform .In cloud computing, this also exactly ,in foreign cloud computing infrastructure and the success of the operation point of view ,the Amazon should say is the world first .
So we should cooperate with the Amazon ,on both sides of the cloud computing aspects of development ,should be helpful .At the same time we also know ,software as a service of the trend ,this is a big trend, which we will also be action .
Sina science and technology :the last question ,bear you lead your team also has ten years of entrepreneurial experience ,because a lot of enterprises to do ten years, basically are listed .
You are on your team how to be a long-term goal ?The future financing plans can be disclosed .Xiong Yu :we do basic software R & D ,development rate may be unlike some consumer oriented manufacturers so fast ,but the pace of development is still very solid .
We set up a very high threshold competition ,we have accumulated a lot of core technology .Of course, our market has just begun ,whether it is foreign enterprise market, or the domestic market ,are just beginning to do one to two years, so there are very large space .
I think that in the foreseeable future ,our main task is to expand the market ,promote the brand ,the value of the company .We are now have the technology, products ,we have the potential ,but is still not fully reflect the value of .
The values obtained better reflect the time, that time may be listed or some other arrangement is achieved .There is no need to pursue .Sina science and technology: Thank you bear to accept an interview with sina science and technology .
Thank you. To share: an interview with President Xiong Yu Foxit software :Amazon investment behind media source :sina science and technology play video > ;reports :Amazon investment Foxit